An exclusive conversation with Tina, the visionary behind aciae, reveals how the brand is redefining sustainable fashion for the modern professional woman. From a personal dream to a groundbreaking initiative, Tina’s drive for comfort and style merged with a mission to be zero waste zero harm, shaping the very essence of aciae.
Q: Tina, let’s start at the beginning. What prompted the birth of aciae?
Tina: It all goes back to a time when I was on the move constantly, jetting off for work meetings and such. I craved shoes that not only looked fabulous but felt like a dream. After a while, particularly post-lockdown, it wasn’t just about the shoes. I was collaborating with major corporations on transformative projects, and the idea of integrating sustainability in the very fabric of business operations took root. aciae isn’t just a brand; it's a statement — freeing women from the tyranny of uncomfortable footwear and fostering sustainable fashion.
Q: We sense a powerful motive behind aciae. Can you share your inspiration with us?
Tina: Every strong woman who has paved the way before me, and every young soul that will carry the torch in the future, inspires aciae. The brand embodies the spirit of women shaping the sustainable development narrative, ensuring we all play a part in the story.
Q: Your dedication to sustainability is commendable, especially the 'Circle to Zero' initiative. Could you enlighten us on that?
Tina: With pleasure! 'Circle to Zero' reflects our unwavering commitment to creating zero waste and causing zero harm. It's about beginning with a clean slate, focusing on reduction and then looping back to zero. By harnessing technological advancements, we are crafting fashion that gives discarded materials a new purpose, ensuring they have a prolonged lifecycle.
Q: Your line focuses extensively on using recycled materials, including the remarkable Repreve® fibre. What makes aciae shoes stand out?
Tina: Our shoes aren’t just a response to my personal aversion to heels. They are designed for ultimate comfort. The ease of maintenance, coupled with their vegan-friendly nature, truly sets them apart. It's not just footwear; it's a sustainable choice for the feet.
Q: Speaking of which, any personal favourite from the aciae collection?
Tina: Oh, I'm utterly smitten with our ballet flats. They are chic with a sprinkle of distinctiveness. The heart-shaped finish adds a touch of romance, making them irresistible.
Q: Engaging with customers must bring a mix of experiences. What do you cherish the most about this aspect?
Tina: Interactions with our aciae family are heartwarming. Whether it's a compliment or constructive feedback, knowing that our brand resonates with them and that they feel a connection to the sustainable journey we’re on is priceless.
Q: Every entrepreneurial journey has its set of hurdles. What has been your most formidable challenge?
Tina: Crafting shoes! It sounds simple, but ensuring comfort, style, and sustainability was no small feat. It was a meticulous process, but every step was worth it, giving professional women a considered and concious footwear option.
Q: Amidst the challenges, what keeps your spirit high and vision clear?
Tina: Our impact reports are my anchor. Seeing tangible contributions, understanding our environmental footprint, and witnessing the collective effort towards sustainability reinvigorates me. aciae is more than just a brand; it's a movement towards sustainable production and consumption, a circular economy.
Moving into a more personal space, I often get asked about my daily habits and sources of inspiration. Let's delve into those aspects:
Q: Could you share a snippet of your morning routine with us?
Tina: Mornings start with a virtual peek into our online store, followed by some caffeine love. Then it's me-time with Archie, my puppy.
Q: What’s your favourite way to move your body?
Tina: Moving and staying active is crucial, not just for the body but also for the mind. To be candid, I could certainly engage in more vigorous activities. However, the simple joys of life bring me the most pleasure. I truly cherish my walks with Archie, playing fetch with him, or just soaking up the sun while we run around at the beach. These moments, though seemingly ordinary, bring an unmatched level of contentment.
Q: Your favourite way to unwind?
Tina: The hustle and bustle of daily life can be quite overwhelming. After a long day, nothing beats lying down and indulging in light-hearted TV shows. My partner often chuckles at my choices. Shows like 'Love at First Sight' or 'Bridgeton' are my go-to for a relaxed evening. They serve as a delightful escape, helping me drift away from the day-to-day grind.
Q: Your favourite quote?
Tina: Ah, the world of quotes! It's vast and ever-inspiring. Although I don’t have a quote I’d label as an all-time favorite, there are certain sayings that deeply resonate with my present feelings. Off late, Cassandra Goodman’s book "Being True", which is an enlightening read available on Audible, has piqued my interest. There’s a profound quote by Tara Brach in it: “When I’m being true to my deepest self, it doesn’t really cause harm to anybody. It actually serves the greatest good.” This line mirrors my sentiments about my dedication to aciae. No matter the hurdles or moments of self-doubt, I'm driven by authenticity and a genuine desire to make a positive impact.
As we draw this session to a close, I'd like to leave you with a thought: The road to sustainability and genuine impact is paved with authenticity and persistence. Always be true to yourself, and you'll find the right path.
Thank you for joining us today. Stay inspired and be the change you wish to see!
Join the Movement Towards Sustainable Fashion
Driven by Tina’s passion and vision, aciae is more than just a brand. It’s a movement towards sustainable, chic footwear for every professional woman. Be a part of this revolution and contribute to a better future. Every pair of shoes you choose from aciae not only enhances your style but also contributes to the 'Circle to Zero' vision. Embrace comfort, sustainability, and elegance in one stride.
Shop aciae’s sustainable collection now and redefine your fashion footprint.